DMI Paid Search (PPC)
Paid search advertising is an essential aspect of any digital marketing strategy, and the DMI Paid Search (PPC) Certificate can help you master this important tool!
With the DMI Paid Search Certificate, you’ll have the skills and knowledge you need to run successful PPC campaigns and achieve your marketing goals.
Once completing your DMI PPC certificate, you will benefit from completing the DMI Professional Diploma in Search Marketing to validate your skills. Alternatively, our Digital Marketing Career Programme is the preferred route for students looking to kickstart their careers as Digital Marketing Professionals.
Why study with us?
- Stay motivated and manage your time effectively through regular one-to-one follow-ups with your certified Tutor and Study Coach
- You have 24/7 access to your online courses, so you can study at your own pace and save on travel costs
- Your official certification means that your experience is validated through industry-recognised material and highly valued in the UK (and the world!)
- Your CV and LinkedIn profile will receive complete makeovers from your Recruitment Advisor to make sure you maximise your chances of securing rewarding opportunities
- Career and recruitment support gives you advice on how to secure and succeed in job interviews, including mock interviews and exclusive interview preparation tailored toward your prospective company and role
- Your expert Career Consultant will help you choose the right certification, and combine it with strategic guidance to make sure you achieve success in your professional journey
Avoid the negative effects of making the wrong decision about your development journey, have an open Q&A with an expert.
What’s included?
- Consultation with a Career Consultant to corroborate your course choice
- Unlimited, 3-month access to the DMI Associate Certificate in Paid Media (PPC) Course
- Official DMI Associate Certificate in Paid Media (PPC) Assessment
- Access to a full Support Team for assistance with assessment and study queries
- Module quizzes, final quizzes, and assessment preparation curated for your development by marketing professionals
- Free DMI Power User Membership including premium content, additional free courses, a community of professionals, CPD tracking, and webinars
- A professional, industry-oriented CV rewrite*
- A LinkedIn profile overhaul to maximise your new networking opportunities*
Certification: DMI Associate Certificate in Paid Media (PPC)
Vendor: Digital Marketing Institute
Course prerequisite: There are no formal prerequisites to study this qualification
Study time: 11 hours
Key learning objective: You will learn and gain an understanding of various topics such as paid media, productivity, data analysis and forecasting, problem-solving, managing and improving campaigns, presentation skills, visualising and reporting data, and eCommerce.
*Value-added service that can be added at an additional cost
Certification details
ITonlinelearning is a verified DMI Authorised Partner (AP), which means that this certification has been rigorously assessed and approved to meet industry standards.
Accrediting body
The Digital Marketing Institute (DMI) is renowned as the global standard in digital marketing education, offering a range of courses and certifications to help professionals master the latest skills and techniques in the field. A popular option for those looking to upskill quickly are DMI’s Short Courses.
From email marketing and content strategy to mobile marketing and search engine optimisation, DMI’s Short Courses cover a wide range of topics, allowing you to choose the area that’s most relevant to your career. They are packed with expert insights, practical knowledge, and real-world case studies, ensuring you get the very best in digital marketing education. Plus you can learn at your own pace, making them the perfect choice for busy professionals.
DMI Short Courses can also earn you credits towards a full certification, allowing you to continue your learning and expand your skill set even further!
Certification expiry
Once you have completed your DMI qualification, it stays with you for life! You need not renew or re-certify once obtaining your qualification.
We are an Accredited Training Organisation (ATO) for the UK’s most esteemed learning providers
Our courses have been developed in collaboration with industry-leading experts and are created by ITonlinelearning for you, exclusively.
DMI Associate Certificate in
Paid Media (PPC)
What You Will Learn
Paid Search Fundamentals
In this unit, you will develop your knowledge of PPC by focusing on search marketing and eCommerce. Topics covered include the basics of PPC campaigns, working with Google Ads, and the difference between paid and organic search.
PPC Campaign Elements and Enhancing Creativity
In this unit, you will step further into PPC by learning how to create optimised campaigns. Enhance your creativity in the workplace, generating new ideas and finding innovative solutions to problems. Topics covered will include running a paid search campaign, keyword selection, creating ads and landing pages and developing your creativity and innovation.
Managing and Improving PPC Campaigns
In this unit, you will develop your knowledge of PPC by learning how to manage and adjust your campaign targeting and tactics. You will explore topics such as managing a paid search campaign budget and optimising a paid search campaign.
Paid Search Reporting and Google Analytics 4
In this unit, you will learn how to measure and report on the success of your paid search campaign. We’ll also take you through using GA4 reports to gain insights. You will explore topics such as the best analytics tools for digital marketing, getting started with Google Analytics 4, and how to undertake paid search reporting.
Visualising Data with Excel and Presentation Skills
In this unit you will learn how to visualise and present the results of your PPC campaigns. Some of the topics covered include improving your presentation skills when reporting, visualising, and presenting data.
Your Success is Assured
Expert Career Consultants
Our expert Career Consultants select qualifications that align perfectly with your aspirations by collaborating with you to identify your desired end-goal.
Certified Tutors
Our certified Tutors are there to assist you with course questions, exam queries, and revision so you have all the support you need to ace your exams.
Study Coaches and Mentors
Your Study Coach and Mentor is dedicated to guiding and supporting you throughout your journey by providing motivation, encouragement, and monitoring progress.
Experienced Recruitment Advisors
Your Recruitment Advisor will provide you with the tools you need to succeed, like an industry-oriented CV, LinkedIn profile overhaul, and exclusive resources.
The Key to Your Success
Your Expert Career Consultant has received extensive training in the solutions we offer, and they understand that making the wrong choice can have a negative impact on your career, and overall well-being. They’re here to:
- Get to know you, your goals, and your experience
- Help you through the best options for you
- Make sure you choose the right path: financially, psychologically, and professionally.
Career and Progression Prospects
Digital Marketing is used in all sectors, but here are a few roles you’re qualified to explore with this certification:
Paid Search Executive
PPC Analyst
Paid Search Manager
Head of Paid Search
Why Choose ITonlinelearning?
You will benefit from our perfected learning & development formula by enjoying support that forms the crux of our values and mission. Our TrustScore of 4.9 has remained consistent with thousands of 5-star reviews, so we’re happy to report that our customers agree.
When we say accredited, we mean that official experts from our licensed organisations have evaluated and approved our training material to ensure it meets their refined standards. These qualifications thus make you a credible and reliable professional.
There is no one-size-fits-all approach to achieving personal and professional goals. You deserve career consulting and employability advice tailored toward your specific skills, experience, and aspirations – luckily, this is our forte.
To drive your success forward to the finishing line of your goals, our team comprises of professionals available at the press of a button to provide clarity on questions you have regarding your exam booking and preparation, portal and logins, assignments, as well as quizzes. You can also access one-to-one Tutor and Mentor Support so that your queries can be resolved swiftly and comprehensively. Our Tutors are experienced and certified in their fields, too!
Your certification will provide you with a significant competitive advantage by validating your skills and knowledge – with that, you can either contribute toward your current company or grow in another one.
You shouldn’t have to sacrifice your lifestyle in order to advance your skills. With your development at the forefront of our mission, we have personalised financing options so that you can live comfortably whilst investing in your future.
Projecting Your Salary
We want to help you achieve the best outcome in your studies so that you can flourish in your selected development pathway.
per year
PPC Executive
per year
PPC Analyst
per year
Head of Paid Search
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DMI Associate Certificate in Paid Search (PPC)
Frequently Asked Questions
You have questions, and we have all the answers
This Associate Certificate contains approximately 11 hours of course material or content. How long it takes to complete will rely on each student as learning abilities may vary.
Anyone is eligible to take this Associate Certificate as there are no prerequisite qualifications you need to achieve. If you are looking to gain further insight into PPC or if you fill a role in business, marketing, product management, or are an entrepreneur, this is a fantastic starting point for you!
This certificate is assessed and awarded by means of an online exam with 40 questions. The format is a multiple-choice style, and you can complete this from home.
Of course – 88% of DMI members are working at senior or management level! This is based on a survey of over 1,296 DMI members.
