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DMI Pro

Professional Diploma in Digital Marketing

Stay relevant and advance your career with the world’s leading Digital Marketing Diploma, developed by industry experts. Acquire in-demand skills and practical knowledge at a professional level, covering digital strategy, social media, AI, PPC, email marketing, and more. Become a certified professional, demonstrating industry-aligned skills that drive business success.

Why Itonlinelearning?

  • Be supported by expert tutors, study coaches and recruitment advisors
  • £9k salary increase on average*
  • 79% of graduate receive a promotion*

Why Itonlinelearning?

  • Be supported by expert tutors, study coaches and recruitment advisors
  • £9k salary increase on average*
  • 79% of graduate receive a promotion*

How can a DMI Certification accelerate your career?

£9k

Salary Increase

Graduates got an average £9k salary increase after completing a DMI course.*

86%

More Employable

Graduates got an average €11k salary increase after completing a DMI course.*

79%

Promoted

Graduates got an average €11k salary increase after completing a DMI course.*

*2022 Graduate Survey. ** 2024 Chief Marketing Officer Survey

By the Industry, For the Industry  


DMI Pro is designed and continually updated with input from the DMI Global Industry Advisory Council, featuring some of the world’s most influential marketers. This ensures the course content and curriculum align with the latest trends, practical skills, tools, and best practices in the industry. Download a course brochure to explore the content and modules further.

What You Will Learn

Digital Marketing in the Era of AI

Harness the potential of digital marketing in the age of Artificial Intelligence (AI). Explore key concepts, digital channels, and AI tools to gain industry insights and set clear marketing objectives. Gain a 360-degree view of your customers and learn how to connect more effectively throughout the buyer journey.

  • What is Digital Marketing?
  • Digital Marketing Channels
  • Staying Relevant in Digital Marketing
  • Competitive Research
  • The Evolution of the Buyer’s Journey
  • Inbound and Outbound Marketing
  • What is AI in Digital Marketing?
  • Audience Listening Tools
  • The Traditional Funnel and the Buyer’s Journey
  • Integrating Offline and Digital Marketing

Bonus Content: DMI Membership Hub

Home of Hands-on Learning

When you enrol in this course, you’ll become a DMI Professional Member and gain FREE access to DMI Premium Resources (worth €150). Our Membership Hub is a centre for practical tools and your go-to platform for continuous learning in bite-sized formats. Toolkits, templates, webinars, and expert walkthroughs will help you implement your learning easily and create immediate business impact.

Templates & Toolkits

  • Digital Marketing Plan template
  • Funnel Conversion Reporting Toolkit
  • Social Competitor Analysis Tracker
  • Social Media Calendar Template
  • Email Campaign Calendar 2024
  • Digital Marketing Strategy Research Template
  • Email Campaign Calendar 2024
  • Digital Media Tracker and Planner
  • Social Media Calendar Template
  • Social Media Calendar Template

AI Tools

  • AI tools for Content Marketing
  • Funnel Conversion Reporting Toolkit
  • AI tools for image generation
  • ChatGPT prompt guide for Digital Marketers

Download a brochure to learn more about this course and the benefits of DMI Membership.

300,000+ members trust DMI to power up their careers

Gain the skills needed to stay relevant in an ever-evolving digital world.

Acquire all the essential and latest digital marketing skills (including AI) with DMI PRO. We provide the most current industry insights by continually updating our courses to reflect industry changes and new developments. Delivered by experienced professionals, we ensure you receive the most up-to-date and relevant learning available.

What’s the latest?

  • New AI-focused topics integrated across the program
  • Enhanced UX and expanded supporting content library
  • New analytics module centered on GA4
  • Coverage of all the latest digital platforms, including TikTok
  • New Professional Skills module
  • Updated Social Media Marketing module covering all major platforms
  • New eCommerce lesson in the updated Web Optimisation module
  • Updated Email Marketing module featuring new marketing automation content
  • New practical exercises, reflections, and the latest ‘Extend Your Learning’ content

Who’s this for?

This Digital Marketing Program is aimed at:

  • Marketing Executives, Marketing Coordinators, Marketing Assistants, Marketing Interns, and Marketing Analysts.
  • Brand Managers, Brand Strategists, Event Planners, and Public Relations (PR) professionals.
  • Copywriters and Content Creators
  • Media Planners and Media Buyers
  • Market Research Analysts, Data Analysts, and Product Marketers
  • Marketing managers and marketing directors
  • Consultants and IT managers
  • Entrepreneurs and small business owners
  • Ideal for those responsible for developing or implementing an organisation’s online marketing strategy.
  • Anyone looking to pursue a career in digital marketing

What’s included?

Practical Skills, Premium Resources,
and Industry Network

Instant Access to Your Course

Gain immediate access to the latest course content, updated to reflect current trends and industry developments, from AI to GA4. Learn anytime, anywhere with our flexible learning experience platform

A Globally Recognised Certification

Earn a globally recognised certification, valued by employers, to advance your digital marketing career.

DMI Professional Membership

Premium resources, including toolkits and templates crafted by leading industry experts, to help you apply your learning effectively. Get inspired by the latest case studies, articles, and industry reports.

Connect with the Industry

Connect with over 300,000 industry professionals in the DMI Network to ask questions and share ideas.

Continuous Professional Development (CPD) 

Comprehensive CPD activities for continuous learning, from live webinars to micro-lessons. Earn and record CPD credits to keep your skills and certification current.

Skills Test & Practice Exams

Measure your skills against industry standards and receive a detailed skills assessment report for areas such as digital strategy and SEO. Prepare for the certification exam with our practice exam to know what to expect.

The DMI Student Support Team

With a support team available to assist you, we ensure you’re never alone throughout your online learning journey.

Instructors with Industry Experience

Our instructors are dedicated, knowledgeable, and, most importantly, bring current industry expertise to the course.

Support Team

No matter what you need, our support team is ready to help whenever you need them.

DMI Pro Diploma
Frequently Asked Questions

You have questions, and we have all the answers

How long is the digital marketing diploma course?

This course includes approximately 31 hours of content, which you can complete within up to 24 weeks. You have the flexibility to access the course material anytime, anywhere. The average completion time is between 8 to 10 weeks.

How is the digital marketing diploma assessed?

The assessment is a two-hour exam with 120 questions, including multiple choice, matching, and drag-and-drop formats.

The exam is divided into three sections, and candidates must achieve a minimum of 60% to pass. The examination fee is included in the course price, but any re-sits due to failed attempts will incur a fee.

Where will my qualification be recognised?

This diploma is recognised globally.

The Digital Marketing Institute is the global certification body for Digital Marketing education. Our certification is highly sought after by employers around the world.

The DMI Pro qualification has been credit rated by the Scottish Qualifications Authority.

What will my learning outcomes be?

By earning this digital marketing diploma, you will:
– Understand the significance of digital marketing strategies and master the use of AI in digital marketing, social media, content marketing, and email marketing.
– Learn how to integrate digital channels and leverage SEO, PPC, and display advertising to boost rankings and drive traffic.
– Gain proficiency in using GA4 to analyse complex data for insights, and develop professional skills to excel in your role.