DMI Strategy & Leadership
Digital Marketing Strategy & Leadership Course
Digital Marketing Strategy & Leadership Specialism, powered by the Digital Marketing Institute, uses DMI’s digital marketing knowledge to bring you a specialist course designed to create digital strategists and leaders. It will deepen your knowledge of digital marketing tactics, digital strategy execution, marketing communications, omnichannel marketing campaigns and help you to become a successful leader.
How can a DMI Certification accelerate your career?
£9k
Salary Increase
Graduates got an average £9k salary increase after completing a DMI course.*
86%
More Employable
Graduates got an average €11k salary increase after completing a DMI course.*
79%
Promoted
Graduates got an average €11k salary increase after completing a DMI course.*
*2022 Graduate Survey. ** 2024 Chief Marketing Officer Survey
By the Industry, For the Industry
DMI Social Media is designed and continually updated with input from the DMI Global Industry Advisory Council, featuring some of the world’s most influential marketers. This ensures the course content and curriculum align with the latest trends, practical skills, tools, and best practices in the industry. Download a course brochure to explore the content and modules further.
DMI Strategy & Leadership Outcomes
What You Will Learn
Managing Marketing Activities
Explore the evolution of marketing and the role it plays in driving organizational strategy. Dive into the value of consumer behavior research to make decisions like segmentation, targeting, positioning, and value proposition. Understand the foundations of a marketing program and product design, and decisions related to product, promotion, price, and place strategies.
Communication Fundamentals
Explore the theoretical foundations of the communications process and evaluate the elements of the digital and traditional media mix. Look at the concepts of brand equity and architecture and see examples of how successful brands are built. Learn how to work with media stakeholders, identify the value of PR in marketing activities and learn how to manage in a crisis.
Digital Marketing & Customer Experience
Understand the importance of audience research and segmentation to choose the best digital channels. Explore the principles of an omnichannel strategy and how to align channels with strategies. Identify the role of the customer journey and customer experience (CX) and how to use CX analysis and measurement. Learn how UX can drive higher ROI and explore the benefits of an agile mindset in the workplace.
Digital Channels
This practical module gives an overview of channel planning and its challenges. Understand inbound and outbound strategies, cross-media planning, the digital channel mix, and mobile marketing and examine the key topics for each channel.
Analytics, Data & Ethics
Take a deep dive into data and analytics to understand different data types and best practices for data management. Explore the fundamentals of analytics and the best practices to gain crucial insights. Understand the benefits of using AI in digital marketing and drill into data visualization and reporting, presentation skills, and data-driven decision-making. Explore privacy, ethics, data storage, and data protection.
Managing a Digital Team
Gain the skills required to become an effective manager and understand the daily challenges. Understand the role of a manager, evaluate techniques for managing a digital team and know how to develop people and talent. Examine examples of motivation and explore techniques used to build team culture in hybrid, remote, or co-located environments.
Budgeting & Building an Effective Digital Team
Determine a budget for a digital marketing campaign using tools to explore creative budgets, media budgets, and digital media pricing. Learn the key elements required to build an effective digital marketing team, assess the challenges faced and recommend tactics for recruiting, training, and onboarding personnel. Review techniques for coaching and mentoring team members and hone problem-solving skills.
Digital Leadership
Understand the competencies and behaviors required for successful digital leadership. Explore the difference between managing and leading going from a managerial to a leadership role including ‘big picture’ thinking. Examine key behaviors, attitudes, and techniques to become a more effective leader.
Developing a Digital Strategy with Strategic Thinking
Identify tactics and techniques to develop a digital marketing strategy by exploring SWOT analysis and PESTEL. Know the frameworks to implement a digital strategy and how to develop, document, and plan a strategy using SMART objectives, metrics, KPIs, and analytics. Learn how to use a digital marketing action plan to develop, communicate, and track strategy implementation.
Driving Business Performance with Digital Marketing Strategy
Explore the concepts of digital transformation and the challenges facing effective strategy execution including complex customer journeys, marketing technology stack, and data privacy. Evaluate metrics that inform long-term strategic decisions and explore digital techniques and marketing tactics to drive growth.
Bonus Content: DMI Membership Hub
Home of Hands-on Learning
When you enrol in this course, you’ll become a DMI Professional Member and gain FREE access to DMI Premium Resources (worth €150). Our Membership Hub is a centre for practical tools and your go-to platform for continuous learning in bite-sized formats. Toolkits, templates, webinars, and expert walkthroughs will help you implement your learning easily and create immediate business impact.
Templates & Toolkits
AI Tools
Download a brochure to learn more about this course and the benefits of DMI Membership.
300,000+ members trust DMI to power up their careers
Who’s this for?
This Digital Marketing Program is aimed at:
What’s included?
Practical Skills, Premium Resources,
and Industry Network
Instant Access to Your Course
Gain immediate access to the latest course content, updated to reflect current trends and industry developments, from AI to GA4. Learn anytime, anywhere with our flexible learning experience platform
A Globally Recognised Certification
Earn a globally recognised certification, valued by employers, to advance your digital marketing career.
DMI Professional Membership
Premium resources, including toolkits and templates crafted by leading industry experts, to help you apply your learning effectively. Get inspired by the latest case studies, articles, and industry reports.
Connect with the Industry
Connect with over 300,000 industry professionals in the DMI Network to ask questions and share ideas.
Continuous Professional Development (CPD)
Comprehensive CPD activities for continuous learning, from live webinars to micro-lessons. Earn and record CPD credits to keep your skills and certification current.
Skills Test & Practice Exams
Measure your skills against industry standards and receive a detailed skills assessment report for areas such as digital strategy and SEO. Prepare for the certification exam with our practice exam to know what to expect.
The DMI Student Support Team
With a support team available to assist you, we ensure you’re never alone throughout your online learning journey.
Instructors with Industry Experience
Our instructors are dedicated, knowledgeable, and, most importantly, bring current industry expertise to the course.
Support Team
No matter what you need, our support team is ready to help whenever you need them.
DMI Search Marketing Specialist
Frequently Asked Questions
You have questions, and we have all the answers
This course consists of approximately 38-hours of course content. You have up to 24 weeks to complete the course and you can access the course content at anytime and from anywhere.
Certified Digital Marketing Specialist – Digital Strategy & Leadership is assessed by one two hour exam.
Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee
Our digital marketing certifications are recognized globally. We offer online digital skills training courses in over 135 countries. On completion of this course, you become a certified Digital Marketing Specialist in Strategy & Leadership. This allows you to take your DMI qualification to any industry and any location.
You will become a specialist in digital marketing strategy and leadership. This means you will have an advanced understanding of digital marketing tactics, digital strategy execution, marketing communications, omnichannel marketing campaigns and will be an asset to any company as a successful leader.
