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DMI Expert

Advanced Course in Digital Marketing

This advanced certification delves into the latest insights to build genuine digital marketing expertise. Explore advanced strategies, leadership, SEO, social media, and customer experience.

Why Itonlinelearning?

  • Be supported by expert tutors, study coaches and recruitment advisors
  • £9k salary increase on average*
  • 79% of graduate receive a promotion*

Why Itonlinelearning?

  • Be supported by expert tutors, study coaches and recruitment advisors
  • £9k salary increase on average*
  • 79% of graduate receive a promotion*

How can a DMI Certification accelerate your career?

£9k

Salary Increase

Graduates got an average £9k salary increase after completing a DMI course.*

86%

More Employable

Graduates got an average €11k salary increase after completing a DMI course.*

79%

Promoted

Graduates got an average €11k salary increase after completing a DMI course.*

*2022 Graduate Survey. ** 2024 Chief Marketing Officer Survey

By the Industry, For the Industry  


DMI Pro is designed and continually updated with input from the DMI Global Industry Advisory Council, featuring some of the world’s most influential marketers. This ensures the course content and curriculum align with the latest trends, practical skills, tools, and best practices in the industry. Download a course brochure to explore the content and modules further.

What You Will Learn

    Reaching & Engaging Consumers

    Gain mastery in digital marketing strategy, leadership, and team management while enhancing performance through integrated planning and efficient channel usage.

    • Managing Marketing Activities
    • Communication Fundamentals
    • Customer Experience
    • Digital Channels
    • Analytics, Data & Ethics
    • Managing a Digital Team
    • Building an Effective Digital Team
    • Digital Leadership
    • Developing a Digital Strategy
    • Driving Business Performance

    Social Media Marketing

    Enhance your expertise in social media campaigns across leading platforms like Facebook, LinkedIn, Twitter, and more. Acquire practical skills, understand best practices, and achieve business success with multichannel strategies.

    • Social Research
    • Social Content
    • Facebook, Instagram & Pinterest
    • Social Commerce & Affiliate Marketing
    • LinkedIn
    • YouTube, TikTok, and Social Video
    • Twitter (X)
    • Social Apps and Other Platforms
    • Social Video Strategy
    • Social Customer Service

    Reaching & Engaging Consumers

    Explore advanced digital marketing strategies to create seamless customer experiences. Enhance email marketing, leverage automation for engagement, and craft customised e-commerce solutions.

    • Social Research
    • Social Content
    • Facebook, Instagram & Pinterest
    • Social Commerce & Affiliate Marketing
    • LinkedIn
    • YouTube, TikTok, and Social Video
    • Twitter (X)
    • Social Apps and Other Platforms
    • Social Video Strategy
    • Social Customer Service

    Bonus Content: DMI Membership Hub

    Home of Hands-on Learning

    When you enrol in this course, you’ll become a DMI Professional Member and gain FREE access to DMI Premium Resources (worth €150). Our Membership Hub is a centre for practical tools and your go-to platform for continuous learning in bite-sized formats. Toolkits, templates, webinars, and expert walkthroughs will help you implement your learning easily and create immediate business impact.

    Templates & Toolkits

    • Digital Marketing Plan template
    • Funnel Conversion Reporting Toolkit
    • Social Competitor Analysis Tracker
    • Social Media Calendar Template
    • Email Campaign Calendar 2024
    • Digital Marketing Strategy Research Template
    • Email Campaign Calendar 2024
    • Digital Media Tracker and Planner
    • Social Media Calendar Template
    • Social Media Calendar Template

    AI Tools

    • AI tools for Content Marketing
    • Funnel Conversion Reporting Toolkit
    • AI tools for image generation
    • ChatGPT prompt guide for Digital Marketers

    Download a brochure to learn more about this course and the benefits of DMI Membership.

    300,000+ members trust DMI to power up their careers

    Get world class,
    knowledge and insight.

    DMI EXPERT is our advanced course offering an expert-level, professional certification. It provides comprehensive knowledge of digital marketing, equipping you with the skills needed to operate at a management or strategic level.

    Don’t miss out during busy times, make learning fit your schedule. Study at your own pace, with the flexibility to pause for up to 28 days.

    What’s the latest?

    • NEW Strategy & Leadership specialist-level content
    • NEW Search Analytics and GA4 module
    • NEW Social Research module
    • Opportunity to earn an Expert-Level Digital Marketing Professional Certification along with a new Specialist-level Certification.
    • Live instructor-led sessions to help you prepare for assignments and stay updated on the latest tools.
    • Emphasis on practical skills and real world context
    • Many more bite-sized walkthroughs and improved videos

    Who’s this for?

    This Digital Marketing Program is aimed at:

    • Marketing Executives, Marketing Coordinators, Marketing Assistants, Marketing Interns, and Marketing Analysts.
    • Brand Managers, Brand Strategists, Event Planners, and Public Relations (PR) professionals.
    • Copywriters and Content Creators
    • Media Planners and Media Buyers
    • Market Research Analysts, Data Analysts, and Product Marketers
    • Marketing managers and marketing directors
    • Consultants and IT managers
    • Entrepreneurs and small business owners
    • Ideal for those responsible for developing or implementing an organisation’s online marketing strategy.
    • Anyone looking to pursue a career in digital marketing

    What’s included?

    Practical Skills, Premium Resources,
    and Industry Network

    Instant Access to Your Course

    Gain immediate access to the latest course content, updated to reflect current trends and industry developments, from AI to GA4. Learn anytime, anywhere with our flexible learning experience platform

    A Globally Recognised Certification

    Earn a globally recognised certification, valued by employers, to advance your digital marketing career.

    DMI Professional Membership

    Premium resources, including toolkits and templates crafted by leading industry experts, to help you apply your learning effectively. Get inspired by the latest case studies, articles, and industry reports.

    Connect with the Industry

    Connect with over 300,000 industry professionals in the DMI Network to ask questions and share ideas.

    Continuous Professional Development (CPD) 

    Comprehensive CPD activities for continuous learning, from live webinars to micro-lessons. Earn and record CPD credits to keep your skills and certification current.

    Skills Test & Practice Exams

    Measure your skills against industry standards and receive a detailed skills assessment report for areas such as digital strategy and SEO. Prepare for the certification exam with our practice exam to know what to expect.

    The DMI Student Support Team

    With a support team available to assist you, we ensure you’re never alone throughout your online learning journey.

    Instructors with Industry Experience

    Our instructors are dedicated, knowledgeable, and, most importantly, bring current industry expertise to the course.

    Support Team

    No matter what you need, our support team is ready to help whenever you need them.

    DMI Expert Diploma
    Frequently Asked Questions

    You have questions, and we have all the answers

    How long is the expert-level certificate in digital marketing course?

    This expert-level certification includes around 40 modules and 3 assignments. You have up to 44 weeks to complete the course, with full flexibility to access the content anytime, anywhere.

    How is the expert-level certificate in digital marketing assessed?

    The course involves completing 3 digital marketing assignments:
    Assessment 1: Engagement with the program’s quizzes.
    Assessment 2: Computer-based test in your chosen specialisation.
    Assessment 3: Develop a digital marketing strategy proposal for a business.
    Don’t worry—our instructors are here to support you. With regular live sessions dedicated to preparing you for assessments, you’ll be well-equipped for success.

    Where will my qualification be recognised?

    Upon completing this course, you will receive a globally recognised DMI Expert Certificate.

    What will my learning outcomes be?

    You will embark on mastering digital marketing through stages focused on strategy, leadership, social media campaigns, search marketing, and advanced expertise. Each stage provides tailored learning—from honing SEO and email marketing skills to implementing e-commerce solutions and enhancing user experience—ensuring a comprehensive knowledge base and a competitive edge in the digital marketplace. And it’s going to be exciting.